If you are an analytical thinker, you may enjoy studying business logos and trying to determine what they mean, or how they were derived. If you look at our grape logo, you notice right off that it is green and purple. Right. But why is the business called Green and Purple in the first place?
When I started several years ago to practice centering/contemplative prayer, also known as Christian meditation, I noticed that sometimes I saw the colors green and purple moving behind my eyes. They swirled and changed like the goo in a lava lamp. Often, seeing these colors was followed by some sort of inspiration—an idea, a message, or a yearning to create. Therefore, when I wanted to start a publishing entity intending to publish books with a spiritual element, “green and purple” came to mind.
Though I considered using a lava-lamp blob of green and purple as a logo, I decided to choose an image from nature that would immediately evoke the colors green and purple: a bunch of grapes. Only after I had made this choice did I realize how rich that image was.
We are based in the southern California city of Temecula, about halfway between Los Angeles and San Diego. Two hundred years ago, this was a cattle ranching area, but now our main agriculture is wine grapes. We have become a little tourist mecca for wine-tasters. Our grape bunch represents Temecula.
As a Christian, though, our logo recalls the scripture where Jesus asks us to remain connected to him, the vine, if we want to bear fruit. Indeed, all our books are in some way inspired by the Holy Spirit, so I find our logo to convey our business quite well. Thanks, God!
